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Advertising Portfolio 

Specs and Scripts

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Patagonia

Gear for Generations Campaign

My personal creative content revolves around supporting content makers, companies, brands, and storylines with a passion for social causes and environmental change. So, for my Broadcasting class at Toronto Film School, I created a mock campaign for one of my favourite sustainable brands - Patagonia. The campaign is called Gear for Generations and it brings together the brand's trademark durability and passion for making our planet last. 

Pitch page 1_edited
Pitch page 2_edited

the pitch

Read the script for my pitch to the class covering the reasoning and research behind the Gear for Generations campaign. 

Click on the gallery! 

Patagonia Script Page 1
Patagonia Script Page 2

the Script

Check out the script for the campaign's primary advertisement as a 60-second TV or streaming spot. 

Click on the gallery! 

Image by Andrew Coelho

World Wildlife Foundation

Public Service Announcement

I also wrote a PSA spot for the WWF focused on creating a connection with audience members and encouraging them to join the movement of wildlife preservation. 

WWF Script Page 1
WWF Script Page 2

the Script

Read through the 30-second spot here. 

Click on the gallery! 

Image by Thibault Penin

  The   Blacklist 

Season 2 Promo Trailer

My passion for content comes from reading, writing, and watching stories from several platforms and genres. One of my favourite fictional worlds is that of spies, secrets, and subterfuge. Therefore, I decided to use my advertising skills for a personal project -- creating a season premiere trailer for Netflix's show The Blacklist. 

Blacklist Promo Script Page 1
Blacklist Promo Script Page 2

the Script

Check out my script for The Blacklist season 2 premiere! 

Click on the gallery! 

@karlagabreuofficial

Email

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